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The power of story and the urgent need to respond are evident throughout this beautifully crafted letter. Design is among the best we’ve seen and the call to action is clear. The reponse card is full of compelling options and extends the theme throughout.
This is a great example of the principles covered in our year-end coaching put into practice!
Read this sample fundraising letter and click on the + icons for commentary.
FRONT
BACK
RESPONSE CARD