What Major Givers Wish You Knew Before You Asked

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Hear From Major Givers

We sat down with two experienced major givers and asked them one simple question: what do you wish ministry leaders knew before they came to you? What they said will change how you approach your next conversation.
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Five Principles

What's Inside

Five principles for approaching major gift conversations

  • 1

    Get to Know Your Giver

    Why relationship is the foundation everything else is built on, and what it takes to build one that lasts.

  • 2

    Clarify Your Long-Term Strategy

    This isn't about having a polished strategic plan document. It's about being able to articulate where you're going and what it will take to get there.

  • 3

    Think Bigger

    Why most ministry leaders ask for too little, and how to approach the size of your ask differently.

  • 4

    Pay Attention to Timing

    Even the right ask at the wrong time doesn't land. How to understand a giver's calendar before you reach out.

  • 5

    Prioritize Reporting

    An organization is unlikely to receive a second gift if the giver doesn't know what happened with the first one.

Donors want to make an impact. Too often, the nonprofit asks for a coffee maker.

Andy, Major Giver

Of the 20 or so nonprofits we support, 90% of them were based on relationships. We met a leader, we connected, we started talking, and that led to support.

Carolyn, Major Giver

Money is not the real problem. It's vision. Money will be drawn to a vision communicated clearly and compellingly.

Andy, Major Giver