Course Overview

Introduction to Case for Support

Sixty words that could change everything about how you fundraise.

About the Course

Ask five people in your organization to explain what you do, and you'll likely get five different answers. Some will be too detailed. Some will be too vague. Some will be theologically rich but practically inert.

What most non-profits are missing is a shared, tested core message, sixty to eighty words that cover all four parts of Mi's Case for Support framework: Problem, Solution, Impact, and Invitation. When every board member, staff person, and champion can tell your organization's story from the same clear foundation, your communications compound rather than contradict each other.

This course introduces the framework, shows you why brevity is a discipline and not a limitation, and uniquely among the eight Introductory courses, actually invites you to begin drafting your own Case for Support before you move on.
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Mi Advisor is Mi's AI coaching tool, built into every course. It's trained on Mi's methodology and the working document you're building in your specialty, ready to think alongside you whenever you need a coach.

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Guides you through your specialty's working document, tier by tier

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Course Outline

Frequently asked questions

Our non-profit is complex. Can we really capture what we do in sixty words?

Yes — and the complexity is exactly why this discipline matters. The goal isn't to capture everything; it's to create a clear entry point. Think of your Case for Support as a doorway, not the whole house. Once someone understands and connects with your core message, you can share everything else. But first they have to walk through the door. A sixty-word message that's clear opens it. A six-hundred-word explanation closes it.

Is a Case for Support the same as an elevator pitch?

Related but different. An elevator pitch is usually about your organization — who you are and what you do. Mi's Case for Support leads with the cause, not the organization. It starts with the problem your ministry exists to address, moves through your solution and evidence of impact, and ends with a specific invitation. That sequence matters: it positions your ministry as a vehicle for something larger than itself, which is both more truthful and more compelling.

I already have a mission statement, a tagline, and a website. Why do I need this too?

Those things serve different purposes. Your mission statement describes your organizational purpose broadly. Your tagline may be memorable but probably doesn't tell a full story. Your website has too much for a first conversation. The Case for Support is the one-to-two minute version of your ministry's story that can be spoken in a dinner conversation, adapted into an email, trimmed to a social post, or expanded into a full presentation— all from the same clear core.

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