Love INC Sprint Series
Module 3: Year-End Giving Campaigns
God has called your ministry to something significant and He will provide everything you need to fund it.
"Now he who supplies seed to the sower and bread for food will also supply and increase your store of seed and will enlarge the harvest of your righteousness."
— 2 Corinthians 9:10
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Thank you for
opening my eyes to the fundraiser as an opportunity to collaborate for the
Kingdom.
Suzana Espindola • The SA Foundation
What You Will Build
Your primary deliverable for this module is a completed Year-End Campaign Tool — a four-tab Excel workbook that walks you through every dimension of your campaign strategy:
Step 1: Goals and Focus
Data-informed targets with clear rationale
Step 2: Key Messages
Your unified campaign statement
Step 3: Story Collecting
An inventory of what you have and a plan to gather what you need
Step 4: Calls to Action
Segmented asks tailored to each donor group
What You Will Learn
- Use historical giving data to set informed, faith-filled year-end campaign goals
- Craft a unified campaign message using a three-part framework: problem, solution, outcome
- Identify and gather the stories that make your campaign message real and personal for donors
- Segment your donor base and tailor your calls to action so every champion receives the right invitation
- Build an evaluation plan so each year-end campaign gets stronger than the last
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How This Module Works
Before Session 1:
Session 1 (Live Zoom, 2 hours)
Kevin walks through the year-end campaign framework, goal setting, and campaign messaging. You come with your pre-work and leave with a sharper strategy.
Between Sessions:
Complete Steps 3 and 4 of your Year-End Campaign Tool and participate in the discussion forums — approximately 1 to 2 hours.
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Session 2 (Live Zoom, 2 hours):
Kevin digs into story strategy, donor segmentation, and calls to action. Your campaign plan gets refined in real time
After Session 2:
Submit your completed Year-End Campaign Tool and complete the knowledge check to earn your certificate.
Who This Module Is For
This module is designed for Love INC affiliate leaders who want to stop running the same year-end campaign they always have and start building one with intention. You do not need to have completed Modules 1 or 2 to benefit — this Sprint stands on its own.
This is especially valuable for you if:
- Your year-end campaigns have felt reactive or last-minute in the past
- You have never built a formal campaign message or donor segmentation strategy
- You know you have good stories but have not figured out how to deploy them effectively
- You want a structured plan you can hand off to your team and execute with confidence
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Write your awesome label here.
Meet Your Instructor
Kevin Whitman is a Senior Consultant with Mi Specialized Services and has spent nearly a decade coaching ministry leaders through the full spectrum of fundraising strategy. As the former Oregon Area Director for Mission Increase, Kevin grew a client base of 250 organizations and taught quarterly workshops on every major fundraising topic — including year-end campaigns.
Kevin brings a biblical, relational approach to every session. He is not here to give you a formula. He is here to help you build something that actually fits your ministry, your community, and your champions.
Your Time Commitment
Pre-Session 1 Work
1-2 Hours
Session 2 — Live Zoom
2 Hours
Session 1 — Live Zoom
2 Hours
Final Submission
30 minutes
Between-Session Work
1-2 Hours
Total
6-8 Hours
Frequently asked questions
Do I need to have completed Modules 1 or 2 first?
No. Each Sprint module is designed to stand on its own. That said, if you have completed the earlier modules, you will find that Module 3 connects naturally to the Annual Fundraising Plan from Module 1 and the major donor relationships you developed in Module 2.
What if I cannot attend the live sessions?
Recordings will be available inside the course within 24 hours of each session. Watch the recording, complete your pre-work, and come to Session 2 ready to participate. You can still earn your certificate.
What program do I need to open the homework file?
The Year-End Campaign Tool is an Excel spreadsheet. Microsoft Excel is recommended. Google Sheets can open .xlsx files as a free alternative — just download the file back as .xlsx before submitting.
When is the homework due?
Your completed Year-End Campaign Tool should be submitted before the module closes. You will receive reminder emails with the specific deadline.
Will other people see my ministry's financial information?
Your homework submission is only visible to the Mission Increase team. Discussion forum conversations are shared with your cohort — we encourage you to share your process and what you are learning without disclosing confidential donor or financial details.
What if I am taking this module but have never run a year-end campaign before?
This module meets you exactly where you are. If this is your first year-end campaign, you will leave with a solid framework and real tools to launch it well. Kevin teaches to the room, and your peers will have a range of experience levels that makes the conversation richer for everyone.
Who do I contact if I have technical issues?
Reply to any of your course emails and the Mission Increase team will get back to you quickly. You can also reach out to LearnWorlds support directly through the help icon inside the course platform.
I am taking this module but didn't do Module 1. Will I be behind?
No. The cohort in any given module includes people at all different starting points, including affiliates who completed Module 1, those who are brand new to the Sprint Series, and Mi-10 graduates looking for a refresher. Kevin teaches to the room, and the peer discussion is richer because of the variety of experiences in it.
How do I register for Module 3?
To register for additional modules please reach out directly to Love INC leadership — they will get you enrolled and make sure you have everything you need to get started.
Why should I consider registering for all three modules?
Each module tackles a different and essential area of your ministry's fundraising — and together they give you a complete picture. Think of it this way:
Module 1 gives you the plan — the strategic foundation and roadmap for the year
Module 2 gives you the relationships — the skills and tools to cultivate and invite your most significant donors
Module 3 gives you the momentum — a strategic year-end campaign that finishes the year strong
Ministry leaders who complete all three modules leave the Sprint Series with a comprehensive fundraising strategy, deeper donor relationships, and a year-end campaign ready to go. If you've already taken the step to invest in Module 1, we encourage you to consider completing the full series — your ministry is worth it.
To register for Modules 2 and 3, contact Lora or Alesha. We'd love to have you for the full journey!
To register for Modules 2 and 3, contact Lora or Alesha. We'd love to have you for the full journey!
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