Marketing and Growing Your Recurring Giving Program
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Webinar overview
Marketing and Growing Your Recurring Giving Program:
Taking Sustainable Giving from Hidden to Unavoidable
Recurring giving is the fastest growing form of giving and is more accessible to more charities than at any point in history. So why do so many programs stall out? Often it comes down to marketing. In this session, author and advisor Dave Raley shares a practical framework for marketing your recurring giving program at any budget or capacity level. He walks through how to identify and grow your recurring givers, how to promote the programs and services that make your ministry distinct, and how to build a presence for recurring giving that is so central to your work it becomes part of how people see you. Dave is joined by Kevin Whitman and Caleb Crider of Mission Increase to unpack what these ideas look like in your ministry context.
Recurring giving is the fastest growing form of giving and is more accessible to more charities than at any point in history. So why do so many programs stall out? Often it comes down to marketing. In this session, author and advisor Dave Raley shares a practical framework for marketing your recurring giving program at any budget or capacity level. He walks through how to identify and grow your recurring givers, how to promote the programs and services that make your ministry distinct, and how to build a presence for recurring giving that is so central to your work it becomes part of how people see you. Dave is joined by Kevin Whitman and Caleb Crider of Mission Increase to unpack what these ideas look like in your ministry context.
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Video time: X hours
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